Archive for the ‘products’ Category

Cool Off. 7.23.2010.

Friday, July 23rd, 2010

“Mysteries lie all around us, even in the most familiar things, waiting only to be perceived.” - Wynn Bullock

Ice Mountain

Ice Mountain

We were shooting water bottles in the studio this week for Marcus Thomas- depicting cool and refreshing during this sweltering heat wave!

Hopefully this will help you to remember to hydrate- tap water, bottled water, sparkling water- whatever works for you.

Stay cool!

BT

Pier W

Tuesday, August 19th, 2008

Select Restaurants recently tapped Twist Creative and Taxel Image Group for their new Pier W ad campaign. I’ve wanted to write about this ad series for a while. The ads are finally beginning to appear around town in print, billboards and airport displays. Scallops

The creative team at Twist came together with us to stage an exciting couple of days of studio photography that  yielded five new ads, two of which I can show here today.  During the entire process, from choosing colors themes and props, to creating edgy viewpoints and lighting, designers Christine Wisnieski and Mark Nizinski communicated their new vision for Pier W.  Will Green, Select’s ad man, watched and smiled as the imagery evolved.

Pasta The ad campaign’s unique combination of sophisticated copy and ‘to the point’ photography conveys Pier W. The elegance and uniqueness of this restaurant, along with the superb food and service have made Pier W a fine dining destination for Clevelanders and travelers. Previous Pier W ad campaigns have focused on the incredible view of downtown from the bow shaped dining room. But when it comes to the meal- the focus is on the eating (and drinking) experience. Even under adverse conditions, the kitchen and staff, under Chef Regan Reik and general manager G Espejel, turn out the very best cuisine.

A couple of winters ago, Laura and I ventured to Pier W in the middle of a snowstorm. We were crazy to do it, but duty called (Laura was ‘on the job’). Sitting in the Pier W dining room, alone but for one other couple and a minimum staff, we had a fabulous meal, watching the storm blow tons of snow in off of Lake Erie seemingly right into our laps.

Cheers, Pier W!

BT

Chipotle Buys Local

Friday, July 18th, 2008

Lettuce FieldPlanting LettucePepper PlantsPepper Plants Coming Out

Chipotle is revolutionizing the national restaurant scene by committing to buy locally produced fresh food. Chipotle’s Food With Integrity statement says, in part, “The hallmarks of Food With Integrity include things like unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, added hormone free, organic, and artisanal.”

We recently visited Holthouse Farms in Willard, Ohio, about 80 miles southwest of Cleveland. Holthouse Farms is growing green bell peppers, jalapeno peppers, and romaine lettuce for Chipotle restaurants in Ohio, Pennsylvania, Indiana, Kentucky and Michigan.

BT