Select Restaurants recently tapped Twist Creative and Taxel Image Group for their new Pier W ad campaign. I’ve wanted to write about this ad series for a while. The ads are finally beginning to appear around town in print, billboards and airport displays.

The creative team at Twist came together with us to stage an exciting couple of days of studio photography that yielded five new ads, two of which I can show here today. During the entire process, from choosing colors themes and props, to creating edgy viewpoints and lighting, designers Christine Wisnieski and Mark Nizinski communicated their new vision for Pier W. Will Green, Select’s ad man, watched and smiled as the imagery evolved.

The ad campaign’s unique combination of sophisticated copy and ‘to the point’ photography conveys Pier W. The elegance and uniqueness of this restaurant, along with the superb food and service have made Pier W a fine dining destination for Clevelanders and travelers. Previous Pier W ad campaigns have focused on the incredible view of downtown from the bow shaped dining room. But when it comes to the meal- the focus is on the eating (and drinking) experience. Even under adverse conditions, the kitchen and staff, under Chef Regan Reik and general manager G Espejel, turn out the very best cuisine.
A couple of winters ago, Laura and I ventured to Pier W in the middle of a snowstorm. We were crazy to do it, but duty called (Laura was ‘on the job’). Sitting in the Pier W dining room, alone but for one other couple and a minimum staff, we had a fabulous meal, watching the storm blow tons of snow in off of Lake Erie seemingly right into our laps.
Cheers, Pier W!
BT